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Randall NOVAL

I'm a Marketing Technologist with a passion for exploring and supporting brands' interactions with consumers, focusing on understanding how to best provide value.

My name is Randall Noval. Having spent the last 11-years working in technology and business consulting, I have a unique and diverse skill-set combining marketing with technology and business model innovation. Designing and implementing business applications, digital marketing solutions and working digital startups in New York and London have exposed me to a variety of strategic digital initiatives across IT, pharmaceutical, publishing, consumer products and other industries. My ability to facilitate effective communication between creative ideas, business needs, technology constraints and corporate IT resources has proven valuable time and again. Specialties I excel at understanding, evaluating and applying new and emerging technologies to creative ideas, business process innovation and implementing strategic marketing initiatives with legacy IT infrastructure.  

Randall NOVAL's Background

Randall NOVAL's Experience

Tech Lead at Tribal DDB

August 2010 - August 2011

* Enabled effective technology execution of strategic brand vision * Responsible for technology strategy and operations, validating concepts and designs, translating client business requirements into creative and sound technical specifications * Oversaw application architecture, front-end and back-end development, deployment, and QA * Responsible for client technology decisions including selecting platforms, technologies, tools and partners * Worked with Account, Planning, Creative, UX and Production groups in new business development and on-going client relationships * Worked with Production leads on project plans, timelines, estimates, and status reports ensuring appropriate resources are available and allocated appropriately * Responsible for establishing development best practices, processes and resources * Ensured all efforts help drive towards the long-term goals of both the client and Tribal DDB * Informed Account, Planning, Creative and UX teams on relevant new and emerging technologies, including providing Lunch & Learn sessions showcasing new technologies and combining leading edge technologies in new ways to solve business communication problems * Designed a process framework enabling a common vision for Account, Planning, Creative, UX, Technology and Production groups for effective project execution Favorite Pet Project: http://officeyulelog.com CLIENTS: JnJ (Ethicon, Aveeno, Depuy), Abbott (Androgel), Diageo (Ketel One), Bayer (Kogenate), ExxonMobil, Novartis (CIBA Vision, Benefiber, Prevacid), Pfizer (Advil, Robitussin), Pharmavite (NatureMade), Reebok, Zovirax

Product Manager at Copy2Contact.com

March 2010 - December 2010

* Define and implement product strategy, roadmap, positioning and messaging * Work with third parties to develop strategic partnerships and licensing opportunities

Freelance Technology Consultant / Web Developer at Freelance Contracts (multiple companies)

January 2009 - August 2010

* Use current marketing and technology expertise to assess risks and opportunities * Help clients develop, refine and implement strategic and tactical business goals and objectives * Educate clients on technology tools, digital and social media communication channels and best practices * Provide core communications and documentation for business owners and senior technical staff * Develop functional specifications, wireframes and other documentation for new technology platforms * Define and implement functional requirements for digital media products * Design and build HTML & CSS websites for multiple companies and individuals * Use Agile development methodologies to maintain order in the chaos and keep momentum going http://42run.com/ http://startups.com/ http://reputapi.com/ http://eurekadeal.com/

Business Development Manager at OS33

January 2009 - June 2009

* Researched, identified and pursued new market opportunities for expanding platform in Europe * Assessed risks and opportunities to determine the best direction to develop the new market * Created new legal entities to simplify international contracts with managed service providers

Sr. Technical Project Manager / Business Manager at External IT

March 2006 - December 2008

Business Development Manager * Implemented a profitable Value Added Reseller program to sell our hosted IT-as-a-Service platform to 3rd party IT providers increasing their service-delivery capabilities * Reduced internet connectivity costs for clients by 15% and created new internal revenue streams by developing and implementing new service offerings and strategic service partnerships Sr. Technical Project Manager * Managed development of customer-facing .NET web-objects including integration with back-end processes using AJAX technologies * Worked with multiple departments, senior stakeholders and customers during design and successful implementation of new operations and communication technology platforms * Worked closely with the development team providing new technology testing, QA and UX reports refining the brand image while increasing engagement with customers * Defined and implemented new web-based systems enabling the sales team to better qualify, track and follow-up qualified leads by integrating with existing infrastructure * Managed, trained and mentored 12 1st and 2nd level help-desk technicians across the US

Client Group Supervisor at Madison Performance Group

December 2005 - February 2006

* Technical Project Manager responsible for relationship between Account Manager and technology team including 5 developers and graphic designers * Designed, implemented and supported large-scale applications, including wire-frames, functional specifications, information architecture and database design

Technical Project Manager at Advance Internet

October 2002 - November 2005

* Quality Assurance technology based solutions to managers and clients of the company's 10 affiliates * Created and maintained Perl applications enabling 32 online newspapers to serve 10 million daily page views

Production Director at golfjones.com

June 2000 - December 2001

* Responsible for website design, development, content creation and updates, and maintenance, inventory control, customer service * Coordinated design and implementation efforts with an outsourced development company * Developed admin tools using a proprietary 3rd party programming language * Managed marketing creatives to educate consumer and golf course target markets

Product Support Analyst at Symantec Corp.

November 1998 - May 1999

* Provided customers with application and technical support assistance primarily over the phone and/or remote connection for multiple products * Documented progress, resolution and time spent on all customer activity in the appropriate tracking systems

Tech Director at 360i

September 2011

Randall NOVAL's Education

City University of New York-Baruch College - Zicklin School of Business

2004 – 2006

MBA

Concentration: International Business, Corporate Finance


University of Oregon

1995 – 1999

BS

Concentration: Computer & Information Science


Sunset High School

1992 – 1995

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